4142: AI That Actually Works
Whilst 95% of enterprise AI projects fail to deliver measurable ROI, 4142 has built the platform and methodology that puts organisations in the successful 5%. We're not selling AI magic—we're delivering conversational work that integrates seamlessly into existing operations, automating high-frequency tasks whilst maintaining the human oversight that enterprise demands.
The £50 Billion Problem
MIT Research analysed 350 enterprise surveys and 300+ AI deployments in 2024, uncovering a crisis: 95% of AI implementations deliver no measurable return on investment.
In the UK alone, that represents £50 billion wasted annually on failed projects.
This isn't a rounding error or temporary setback—it's an industry-wide systemic failure affecting organisations of every size.
The barriers are clear and consistent.
  • Amongst SMEs, 86% cite technical complexity as their primary obstacle, whilst 74% struggle to integrate AI into existing workflows.
  • Perhaps most alarmingly, 90% of employees are already using "Shadow AI"—copying sensitive company data into ChatGPT without governance or oversight. They know it's helping them to be more productive, even if the company does not have an Ai policy.
Businesses universally recognise they need AI to remain competitive.
They simply don't know how to succeed with it.
95%
Projects Fail
No measurable ROI delivered
£50B
Annual Waste
UK enterprise spending alone
90%
Shadow AI
Employees using ungoverned tools
The Three Fatal Patterns
The 5% Framework
We've systematically addressed each MIT failure pattern with proven solutions.
Where organisations struggle with unclear problems, we tackle only high-frequency, measurable tasks using our complexity-frequency matrix to identify genuine opportunities.
Where they misallocate investment to flashy use cases, we target back-office automation and customer service—MIT's highest-ROI quadrants.
Where they expect magical 100% automation, we design for 50-70% automation with human oversight, setting realistic expectations from day one.
Most crucially, we're the expert partner that doubles success probability.
Our "New Employee" framing transforms how clients think about AI implementation: you're hiring a teammate, not buying software.
When you hire a new employee, you expect to give feedback on their first attempts, refine their training over time, and watch them improve with guidance.
Our AI Mates work identically.
This single framing change is why our implementations stick whilst others fail—it aligns expectations with reality and creates space for the iterative refinement that successful AI requires.
Three Levels of AI Mates
We've built a progression model that meets businesses where they are and grows with them.
  1. Level 1 Consultant AI provides advice, planning, and answers—you ask, it advises, and you copy-paste results to action. It saves thinking time and improves quality.
  1. Level 2 Agentic AI actually executes through integrations with your existing tools—CRM, social platforms, booking systems, property portals. You ask it to create and schedule five LinkedIn posts, and they're done. No new software to learn. This is conversational work, not just chat.
  1. Level 3 Orchestrator AI represents proactive analysis, thinking, and strategy. It works with other AI agents to get things done and reports back with results. When engagement drops, it analyses why, creates a new content strategy, deploys it, and reports: "Engagement up 23%. Here's what I changed and why."
  • This isn't a roadmap item—it's running in production internally right now, handling code generation with automated QA, managing our sales pipeline, and deploying for client revenue generation.
Level 3 Orchestrators in Action
Always-On Growth Engine
Monitors website and social engagement continuously. When engagement drops, analyses why—content fatigue, poor timing, competitor activity. Autonomously creates new content variations, A/B tests them, doubles down on winners. Reports weekly with specific results and reasoning.
Lead-to-Revenue Conductor
New lead arrives from any source. Orchestrator qualifies through conversation, routes hot leads to humans immediately, nurtures warm leads with personalised sequences, monitors cold leads for buying signals. No lead forgotten, humans focus only on closeable deals.
Operations Autopilot
Vertical-specific intelligence: estate agents get competitor monitoring and pricing alerts, sports venues receive capacity predictions and promotional adjustments, service businesses see pipeline gaps triggering recruitment coordination.
Customer Success Guardian
Monitors client usage patterns, detects early churn signals—reduced engagement, support tickets, payment delays. Triggers proactive outreach before clients complain, escalates to humans when intervention needed. Monthly reporting on accounts saved.
Platform Status: 95% Complete
Operational for Beta Squidgy clients with existing vertical solutions being integrated.
The Hard Problem Is Solved
Building an interface that non-technical users genuinely love—making sophisticated AI feel like working with a human teammate—plus a modular backend that lets us scale without scaling the team.
That took 18 months.
It's complete.
Zero-config setup requires only OAuth and one conversation.
Our modular backend enables building new AI teammates without developers, achieving 70% code reuse across verticals.
Enterprise integrations hide behind our conversational interface, creating simple experiences atop sophisticated architecture.
1
Conversational Interface
Text, voice, and video complete
2
Multi-Channel Integration
WhatsApp, SMS, Slack, Teams ready
3
CRM Connections
GoHighLevel, HubSpot, Salesforce live
4
Modular Builder
AI teammate creation without code
5
Security Layer
GDPR compliant, enterprise-ready
6
Level 3 Engine
Proven internally, now productising
Validated Results From Deployed Clients
Garry the Roofer — Two Years Running
Our longest deployment proves conversational AI works for non-technical users in traditional industries. Garry has added 568 contacts and automated 366 call follow-ups. His customers don't realise they're speaking with AI. He's now winning jobs previously lost to competitors who didn't answer their phones promptly.
Green & Co Estate Agents
Measurable ROI delivered within weeks: 20+ hours saved weekly across the sales team, and response times reduced from hours to seconds. The agency achieved a record revenue month immediately following implementation.
MK Dons Stadium (FanatiQ)
Our first sports vertical pilot generates £1,000 monthly recurring revenue and validates the vertical thesis in sports and hospitality sectors. This deployment demonstrates platform adaptability across diverse industries. Contacting 1,000 local businesses monthly was something the team was not capable of handling. Now they are.
Two Distribution Channels, One Platform
We've built one core platform and discovered two distinct distribution channels that serve complementary purposes.
The Distribution Multiplier
From Direct Sales to Enterprise Access
Twelve months ago, we were selling directly to SMEs—long sales cycles, one client at a time, resource-intensive onboarding. Today, agency partners bring enterprise opportunities using our platform, delivering 10x the reach with zero increase in our sales burden. We've gone from selling to SMEs directly to becoming the AI engine behind agencies who sell to enterprise. Same platform, massively expanded reach.
This shift transforms the valuation conversation. We're not asking for capital because cash is tight. Platform is 95% complete, agency model is validated through Max's deployments to real clients, and the opportunity window is opening now. Universities are confirming in April, News International is in early discussions, and NatWest partnership is in negotiation. Every month of delay equals competitors catching up. This capital is for capturing the window, not for survival.
Noble Five & RisePoint
Australian market access plus 50 US and 6 UK universities. Handled white-label deployment beginning with UniSC and Latrobe pilot.
News International Australia's automotive platform. Enterprise opportunity in early discussions with multiple access points.
Syzygy & WOW Group
Full-service UK digital agencies actively exploring partnership. Second-stage discussions providing access to established client bases.
Current Pipeline and Traction
Confirmed Revenue and Contracts
Current monthly recurring revenue stands at £4,000 from MK Dons (£1,000) and consultancy retainers (£3,000). Noble Five partnership with Max Flanigan is confirmed for platform licensing. Automated outbound sales service is confirming revenue share arrangements now. A tile company contract worth £6,000 monthly is imminent.
High-Confidence Q1-Q2 2025
UniSC and Latrobe universities are confirming approximately £2,000 monthly starting in April. FanatiQ Pilot 2 is contracted and launching within two weeks, with Client 3 already lined up. Beetroot discussions with Richard Lomax have reached third-stage negotiations.
Active pipeline includes
  • HANDLED
  • Syzygy (second-stage discussions, they initiated), WOW Group (Midlands digital services),
  • Drive.com.au in early stages,
  • Ai Team
  • Pet Jets (introduction this week via accountant—"most impressive client" running 60 hours overtime on admin), new YEAA client at 50% likelihood,
  • Birmingham City Council discussions for services plus SME channel, and multiple smaller agencies exploring Squidgy resale.
  • Egon Limited (similar system as the Max/Drive.com.au solution, but for car leasing), plus Squidgy,
  • Solihull College (similar to University solution),
  • YEAA
  • Webers IEAG at 40%,
  • SQUIDGY
  • Squidgy beta has onboarded first two users, with NatWest Accelerator partnership in negotiation covering 12,000 companies and Entrepreneurs Circle launch opportunity confirmed.
Investment Terms and Structure
The Opportunity
We're raising £300,000 at £2.5 million pre-money valuation via SeedFAST convertible instrument with SEIS eligibility.
The first £50,000 receives a 20% discount, effectively entering at £2 million valuation. This rewards investors who move quickly and help us capture the current opportunity window.
SEIS provides 50% tax relief, meaning investors' effective entry is half the headline price.
Standard entry at £2.5 million becomes £1.25 million after SEIS relief.
Early-bird entry at £2 million becomes £1 million effective valuation after relief.
Previous Investment History
Pre-seed round in early 2024 raised £70,000 at £666,000 valuation from Peter Oliver, Glen Westlake, Garry Sephton, Greg Ash, and Philipp Weber.
All the above investment has converted to equity.
Bridge round in late 2025 raised £20,000 at £1 million valuation from Max Flanigan of Noble Five.
Current cap table is clean with no outstanding complications or legacy structures.
Use of Funds and Team
Core Leadership
Seth Ward, Founder & CEO: Serial tech entrepreneur since the 1990s, self-taught programmer with extensive development experience. Built and exited Scout7 sports SaaS in 2017. Decades creating automated systems for business growth.
Lee Jamison, Co-Founder & COO: 25-year working relationship with Seth. Scout7 co-founder involved in successful 2017 exit. Operational expertise scaling technology businesses and managing development teams.
Ansley Galjour, Fractional CTO: Experienced technology leader with AI and software development expertise. Strong background building scalable platforms with previous startup exits. Architecture design and AI integration specialist.
Join the 5%
The convergence is happening now.
  • Platform is 95% complete—the 18-month build is done.
  • Distribution is proven through Max deploying to real clients and agencies wanting to white-label.
  • The opportunity window is open with universities, News International enterprise access, and NatWest distribution all converging in Q1-Q2 2025.
  • Level 3 orchestration isn't a roadmap item—it's running internally in production, handling our code generation, sales pipeline, and client deployments.
  • First-mover advantage exists because nobody else is building "conversational work" this fully humanised, non-technical approach to delivering highly sophisticated Agentic Ai.
  • Every month of delay equals competitors catching up.
The risk profile has fundamentally changed.
  • Platform risk that was high 18 months ago is now removed with 95% completion. Interface risk around user adoption is proven through two-year deployments and enterprise interest.
  • Vertical risk that was theoretical is now low with rapid deployment demonstrated.
  • Scale risk requiring huge teams is mitigated through modular backend and AI-assisted development.
  • Distribution risk from direct sales only is now diversified across agencies, direct channel, and enterprise.
This is the lowest-risk moment to invest since inception.
01
Q&A Call
Answer questions about model, technology, and pipeline
02
Platform Demo
See Squidgy or Handled in action, your preference
03
Due Diligence
Access financials, contracts, technical documentation
04
Investment
SeedFAST, SEIS eligible, 20% discount first £50K
Seth Ward, Founder & CEO, 4142 Ltd
Email: seth@4142.ltd
Phone: +44 7700 168075
Web: 4142.ltd

4142 Ltd is a UK registered company. Investment is via SeedFAST convertible instrument. SEIS advance assurance in process.